Panacya
Website

With messaging about fluidity and two opposites mixing, I created a visual metaphor of water mixing with oil that is literally displayed on the homepage and then scaled back for the subpages. Tech companies rarely lend themselves to organic design approaches but with the nature of their product offering, this seemed a perfect fit. Sweeping waves bring a sense of energy and motion while solid branding and navigation exude stability.

Flow is the predominant theme of these pages but its motion takes a back seat to the content. Imagery supporting the idea of smoothly mixing oil and water from the homepage can be found laced throughout the site.