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CommerceBasix Designing an identity system and website for a company that soley performs research was a challenging project. To make it more engaging for myself as well as their customers I chose a palette consisting of purples and grays, creating a sophisticated and modern palette. The logo is metaphor for what the company does. They take information from many sources and distill the pertinent information from those sources for their clients. The mark shows this filtration but it also creates a sense of forward motion.
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